Seyðisfjörður’s Rainbow Street: A Must-See Stop in East Iceland

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The Rainbow Street in Seyðisfjörður might just be the most photographed street in all of Iceland—and it’s easy to see why.

This colorful cobblestone road, painted in bright rainbow stripes, leads straight to the town’s iconic Blue Church with a stunning mountain backdrop that looks like something out of a postcard.

Here is everything you need to know about this must-see stop that is off of Ring Road.

Visiting Seyðisfjörður in East Iceland

I visited Seyðisfjörður after an unforgettable morning in Borgarfjörður Eystri, where we watched puffins hop along the cliffs just inches from our feet.

Watching the puffins in the beautiful town of Borgarfjörður Eystri

On our way back to the Ring Road, we spotted a sign for Seyðisfjörður and decided to take the detour—we’d heard about the colorful street and its iconic church and figured we had just enough time to squeeze it in.

The winding drive into town was steep and misty, but as soon as the rainbow road came into view, we knew we’d made the right call.

For all of my Ring Road stops, read my Iceland Ring Road Itinerary: 41 Stops, Optional Add-Ons + Map!

The Rainbow Street in Seyðisfjörður

Rainbow Street started in 2015 when locals came together to paint the road leading to the Blue Church in bold rainbow stripes.

What began as a grassroots project to support the LGBTQ+ community has since become a beloved symbol of joy, creativity, and inclusion.

A closer look at the bright, hand-painted stones that make Rainbow Street such a joy to walk.

Every summer, the street is repainted with fresh color, often with help from both residents and visitors.

The Blue Church

We parked just outside the center and walked into town, following the curve of the fjord until we reached the start of Rainbow Street.

It was already packed with tourists, cameras in hand, all trying to capture that perfect shot of the rainbow leading up to the Blue Church.

The famous Rainbow Street in Seyðisfjörður with the Blue Church at the end

Fortunately, the light morning rain had cleared out some of the crowd, and the soft, moody sky made the colors on the road pop even more.

We waited patiently, sneaking in photos whenever the path cleared for a few seconds at a time.

Admire The Street Art

But honestly, it wasn’t just the rainbow road that caught my eye. As I wandered along the street, I noticed the buildings themselves—bright, quirky, and covered in murals and hand-painted details.

Some had art installations outside or small shops tucked inside with local crafts and vintage pieces.

The buildings along Rainbow Street are just as eye-catching, filled with murals, quirky details, and local art.

It felt like walking through an open-air gallery, and I couldn’t help but take my time soaking it all in.

Rainbow Street may be the main attraction, but the creativity of Seyðisfjörður is just as magical.

What to Do in Seyðisfjörður

After walking the rainbow path, take some time to explore:

The Blue Church – step inside if it’s open, or check the schedule for summer concerts.
Cafés and Shops – grab a coffee or browse the art and design boutiques that line the street.
Local Art – visit the nearby Skaftfell Center for Visual Art or hike to the Tvísöngur sound sculpture above town.
Waterfalls – make a quick stop at Gufufoss waterfall just before entering town—it looks like a mini Skógafoss.